The research aimed to demonstrate that the good use of mobile devices helps to improve the creative writing of university students, for this purpose a quasi-experimental research design was worked on within the quantitative approach. We worked with a sample of 363 distributed in 183 for the Control Group and 180 for the Experimental Group. The results showed that the good use of mobile devices respecting the four stages of written production: Planning, textualization, revision and publication, has a positive and significant impact on the improvement of the production of creative texts in university students.