The film Koukan Kourcia ou le Cri de la Tourterelle (Magori 2010) is the result of a project of social intervention with the aim of influencing the migration practices of men born in Niger that provokes emotional, social and economic problems. With the help of a popular singer, the main actor and director of the film, Elhadji Sani Magori, tries to make the migrants return to their place of origin. This article presents the sémiologie and discursive analysis of the particular staging of the social intervention on the diegesis and its transformation into an audio visual narration, with the aim of researching the conditions of performativity of the interventionist social project as developed by the implied actors. Copyright 2014 École des hautes études en science socials.